WHO
WE ARE
Established in 2013, following the publication of "Trillions," we are an innovation holding company, driven by a vision to steer the world through the transformative potential of trillions of interconnected devices, sensors, and systems.
In 2017, our innovation and marketing agency, Agency of Trillions, was successfully acquired by Indiegogo, the renowned crowdfunding platform.
We then broadened our horizons in 2019 by spinning out our technology incubator, Studio of Trillions, into a partnership with the longest running technology incubator Idealab, leading to the birth of Idealab NY.
Not long after, IdealabX was born — a venture capital firm dedicated to funding those seeking to resolve major world challenges.
OUR
PORTFOLIO
Our inspiration is found at the nexus of information technology, advanced manufacturing, regenerative design, and decarbonization, with the central pillar being the dedicated Entrepreneurs steadfast in their commitment to enact positive change. Anticipation thrills us as we eagerly await the global impact these portfolio companies will have as they carve their unique imprints on the world.
NEWS
GPEC Announces CarbonCapture Inc.’s Direct Air Capture Development Plans in Arizona Following Recent Funding
GPEC.org - September 13, 2023
The Greater Phoenix Economic Council (GPEC) is proud to recognize that CarbonCapture Inc. (CarbonCapture), a leading climate tech company that designs and builds machines that remove carbon dioxide directly from the atmosphere, has partnered with Arizona State University (ASU) to design a regional direct air capture (DAC) hub under an initiative supported by the Department of Energy and is assessing sites around Greater Phoenix for further investment. . Learn more
Tuned Launches Hearing Solution for Teens
MedCity - June 26, 2023
Tuned's new teen-focused solution, which launches Tuesday, caters to those aged 13 to 17 and will be offered as an employer-sponsored benefit. The program sends parents headphones and an iPad, which comes with two different hearing assessments. Learn more
Carbon Capture Inc. Awarded as 2023 Technology Pioneer by World Economic Forum.
Carbon Capture - June 21, 2023
The World Economic Forum announces selection of the the 100 most promising Technology Pioneers, companies that are tackling such issues as sustainability, climate change and healthcare Learn more
From Rudong to Beijing to Mongolia:
My insights from Energy Vault’s recent trip to China and the site of the first EVx gravity energy storage system.
Energy Vault - April 25, 2023
Today, we are excited to publish a letter from Robert Piconi our Chairman & CEO to shareholders titled “From Rudong to Beijing to Mongolia: My Insights from Energy Vault's Recent Trip to China and the site of the first EVx gravity energy storage system” that provides a comprehensive update and pictures on the progress towards the first global deployment of our EVx™ gravity energy storage system (GESS). Learn more
12 OTT Statistics That Reveal the Future of Streaming Media
tvScientific - April 13, 2023
OTT streaming statistics paint a clear picture of the streaming media industry’s future. Read here to find out more. Learn more
Microsoft inks another deal to capture and store its carbon emissions underground
The Verge - March 22, 2023
Microsoft, an early backer of emerging technologies that take carbon dioxide emissions out of the atmosphere, has agreed to purchase carbon removal credits from Los Angeles-based startup CarbonCapture. Learn more
Tuned Welcomes Former Walt Disney Director, Barbara Wachsman, and Former Path Mental Health CCO, Randy Forman, to the Advisory Board
tuned - February 21, 2023
Tuned is the first solution designed to bring hearing health to everyone, a mission that continues to gather pace with the appointment of Barbara Wachsman and Randy Forman to the Advisory Board. Learn more
St. Louis startup developing self-driving railcar expands to new HQ
The Business Journals - October 04, 2022
A St. Louis startup developing an autonomous, zero-emissions railcar has expanded into a new headquarters locally, a move that comes as it prepares to deliver its first units to customers next year. Learn more
Ayesha Curry Joins Board of Gardening Startup Back to the Roots
Bloomberg - August 17, 2022
Celebrity chef Ayesha Curry has joined the board of home-gardening startup Back to the Roots, a tie-up that could help the company reach more Gen Z customers. Learn More
How Peacock Plans to Go After Facebook and Google Advertisers
AdAge - May 2, 2022
NBCUniversal said it is trying to tap into the millions of smaller advertisers that typically buy media on Google and meta’s Facebook to get them spending on its connected TV app Peacock. Learn More
A Different Kind of Solar Power Attracts Attention
The Wall Street Journal - April 24, 2022
When you think of solar energy, you probably picture the photovoltaic panels that capture sunlight to be converted to electricity. But there are other ways to harness the sun’s power. One method attracting growing interest is called concentrated solar-thermal power, or CSP, which uses mirrors to reflect and concentrate the sun’s energy.
Energy Vault Holdings, Inc. Begins Trading on the New York Stock Exchange
Business Wire - February 14, 2022
Energy Vault Holdings, Inc. (NYSE: NRGV, NRGV WS) (“Energy Vault”), the company developing sustainable, grid-scale energy storage solutions, will begin trading today, February 14, 2022, following the completion of its business combination with Novus Capital Corporation II. Learn More
Energy Vault Strikes Deal to Provide Gravity Storage in China
Bloomberg - February 1, 2022
Energy Vault Inc., a provider of systems that store energy by elevating heavy objects, agreed to license its technology to a company that plans to build storage facilities in China. Learn More
Energy Vault, Atlas Renewable and China Tianying Announce $100 Million Transaction With Further Upsized Pipe, Licensing and Royalty Agreement, and Initial 100MWh Project to Drive Decarbonization in China
Business Wire - February 1, 2022
Energy Vault, Inc. (“Energy Vault”), the company developing sustainable, grid-scale energy storage solutions, today announced a License and Royalty agreement for renewable energy storage with Atlas Renewable LLC (“Atlas Renewable”) and their majority investor China Tianying Inc. Learn More
Forget batteries. This 100-year-old technique provides cheap energy storage for wind and solar power
Fast Company - January 21, 2022
Wind and solar power vary over the course of a day, so energy storage is essential to provide a continuous flow of electricity. But today’s batteries are typically quite small and store enough energy for only a few hours of electricity. To rely more on wind and solar power, the U.S. will need more overnight and longer-term storage as well. Learn More
Gravity Could Solve Clean Energy’s One Major Drawback
WIRED - January 4, 2022
Finding green energy when the winds are calm and the skies are cloudy has been a challenge. Storing it in giant concrete blocks could be the answer.
Renewable energy company Heliogen goes public in final SPAC merger of 2021
CNBC - December 31, 2021
Bill Gross, Heliogen CEO, joins ‘TechCheck’ to discuss Heliogen’s debut on the public markets, energy’s role in the world and how the company will utilize a recent $39 billion grant from the Department of Energy. Learn more
Vaulting Into Global Energy Storage Markets: Energy Vault Is A Player To Reckon With
Forbes - December 2, 2021
How could a large quantity of 35-metric ton blocks of polymer-infused dirt possibly increase the quantities of wind and solar resources that increasingly power our growing clean energy economy? It turns out, those gigantic blocks may play a key role in storing and releasing energy in our power grids - if we lift and stack them or lower them at the right speed, in the right place, and at the right time. Learn more
This new tech could make hydrogen an affordable, clean fuel for planes
Fast Company - November 16, 2021
Green hydrogen can fuel planes and heat homes without emissions, but it’s too expensive to be widely used. Heliogen and Bloom Energy say they can bring its cost down with solar power-produced steam. Learn more
Every Prototype that Led to a Realistic Prosthetic Arm
Wired - November 10, 2021
Since the early 2000s, private companies, governments, and research labs have been developing prosthesis that are a lot more advanced than previous designs. WIRED talked with Easton LaChapelle, founder and CEO of Unlimited Tomorrow, to understand how he designed, tested, and adopted his prosthetic arm. Learn more
Back to the Roots: Nikhil Arora and Alejandro Velez
NPR - November 8, 2021
In 2009, Berkeley seniors Nikhil Arora and Alejandro Velez started to geek out over something they'd heard in a lecture: you can grow a healthy crop of mushrooms on used coffee grounds. Intrigued by the business potential, the pair set aside jobs in finance and consulting and became urban farmers: salvaging leaky bags of coffee grounds, planting mushroom spawn in an Oakland warehouse, and selling their crop to local grocers. Learn more
Disruption junction: Startup aims to replace locomotives with autonomous railcars
FreightWaves - November 4, 2021
Imagine shorter, more environmentally friendly trains bearing everything from lithium carloads to intermodal containers across short-haul distances. Imagine further that these trains are unencumbered by long waits for locomotives — because they don’t use locomotives. That is the vision that St.Louis-based rail technology startup Intramotev hopes to bring to fruition. Learn more
This startup is reinventing CO2 capture to reduce the costs
Fast Company - October 19, 2021
One direct air capture startup, called CarbonCapture, wants to help bring costs down by changing a key material used in the technology. The company, which announced the close of a $35 million Series A round of financing today, tweaked the direct air process so it’s possible to pull the carbon from the air using a mineral—called zeolites—which is much cheaper than the raw materials used in other methods. Learn more
Carbon Capture Inc. Closes $35 Million Series A Funding From Prime Movers Lab, Rio Tinto, Idealab Studio, and Time Ventures
Yahoo! Finance - October 19, 2021
Carbon Capture Inc. (CarbonCapture), a climate tech company that makes machines that remove CO2 directly from the atmosphere, today announced the closing of a $35 million Series A funding round and the appointment of Adrian Corless as CEO. Learn more
Renewable Storage Firm Energy Vault Reaches $1.6 Billion SPAC Deal to Go Public
The Wall Street Journal - September 8, 2021
Energy Vault Inc. is combining with a blank-check company to go public in a merger that values the gravity-based energy-storage company at roughly $1.6 billion, the companies said. Learn more
SoftBank-backed storage developer Energy Vault raises $100 mln
Reuters - August 24, 2021
Energy Vault, a developer of utility-scale battery storage technology backed by SoftBank Group Corp (9984.T) and the venture arm of Saudi Aramco (2222.SE), has raised $100 million in a funding round, its chief executive told Reuters on Tuesday. Learn more
Heliogen And Bloom Energy Agreement Signals The Start Of The Hydrogen Age
Forbes - July 22, 2021
Today, Heliogen and Bloom Energy (BE) announced a partnership to produce “green hydrogen” – a powerful industrial energy source – using only concentrated solar power and water. Learn more
Concentrated Solar Power Firm Heliogen to Go Public in $2 Billion SPAC Merger
The Wall Street Journal - July 6, 2021
Heliogen Inc. is merging with a special-purpose acquisition company to go public in a combination that values the concentrated solar power company at about $2 billion, the companies said. Learn more
How Mirrors Could Power the Planet... and Prevent Wars
Freethink - June 19, 2021
When most people think of solar power, they picture rows and rows of photovoltaic solar panels on the roof of a building. But photovoltaic power is terribly inefficient — the mining and refining of the elements required for daily human life are incredibly costly to the environment. Learn more
Solar concentration startup Heliogen basks in $108M of new funding
TechCrunch - June 15, 2021
Sunlight is a great source of energy, but it rarely gets hot enough to fry an egg, let alone melt steel. Heliogen aims to change that with its high-tech concentrated solar technique, and has raised more than a hundred million dollars to test its 1,000-degree solar furnace at a few participating mines and refineries. Learn more
Magnite Partners with tvScientific to Woo Performance Marketers to CTV
Ad Age - June 9, 2021
The goal of the new partnership is combining Magnite's relationship with CTV publishers with tvScientific's focus on attribution, to give direct-to-consumer and other direct response brands a clearer path to advertising in CTV. Learn more
ArcelorMittal : Initial $10 million investment part of broader partnership established with Heliogen (Form 6-K)
Market Screener - June 8, 2021
ArcelorMittal ('the Company') today announces the completion of its first XCarb™ innovation fund investment since launching the initiative in March 2021. The Company has invested an initial $10 million in Heliogen, a renewable energy technology company which focuses on 'unlocking the power of sunlight to replace fossil fuels'. Learn more
Saudi Aramco Energy Ventures Invests in Energy Vault
Business Wire - June 2, 2021
Energy Vault, the creator of renewable energy storage products that are transforming the world’s approach to utility-scale energy storage for grid resiliency, today announced new investment from Saudi Aramco Energy Ventures (SAEV), the strategic technology venturing program of global integrated energy and chemicals company Aramco (TADAWUL: SAUDI ARAMCO). Learn more
This Bill Gates-backed startup will soon help power a giant mine
CNN Business - March 24, 2021
In a bid to bring carbon-free power to heavy industry, Heliogen announced Wednesday that mining behemoth Rio Tinto plans to deploy the startup's breakthrough solar technology at California's largest open pit mine, located in Boron. Heliogen says this will be the first concentrated solar technology used to power a mine in the United States, and perhaps the world. Learn more
From Plant To Plate: Grow-Your-Own Kits Are Helping To Alleviate Food Insecurity
Forbes - February 16, 2021
In a bid to bring carbon-free power to heavy industry, Heliogen announced Wednesday that mining behemoth Rio Tinto plans to deploy the startup's breakthrough solar technology at California's largest open pit mine, located in Boron. Heliogen says this will be the first concentrated solar technology used to power a mine in the United States, and perhaps the world. Learn more
Why clean energy’s future may depend on molten salt, trains, and cranes
Fortune - February 16, 2021
In an effort to make renewable energy more reliable, one company wants to send trains carrying tons of rocks up and down a hill. Another wants to use cranes to stack and unstack heavy blocks.
2021 Honorees: Julian Laval and Ali Imani, Cofounders of Center Health
Forbes - 2021
Julian Laval and Ali Imani founded diabetes device and management company Center Health in 2017 to make glucose monitors that connect to a smartphone and work with an app. Center Health raised $4 million from Fuel Capital, Sequoia Scouts, Luma Launch, IdeaLabX, and has 10,000 customers. Learn more
2021 Honoree: Easton LaChappelle, Founder of Unlimited Tomorrow
Forbes - 2021
Prosthetics can be expensive, which is why Unlimited Tomorrow is using 3D-printing and scanning to drive down costs. The direct-to-consumer company sells personalized robotic arms for $7,995. Founder and CEO LaChapelle has raised $6.2 million to scale up the company.
Indiegogo expands its Global Fast Track Program to Japan
TechCrunch - December 14, 2020
Indiegogo plans to help more Japanese entrepreneurs run successful crowdfunding campaigns through a new expansion of its Global Fast Track Program. Indiegogo first launched the program several years ago in China. The idea behind Global Fast Track is to provide an extra level of support to entrepreneurs in specific markets, guiding them through the process of creating campaigns for global consumers, particularly those in the U.S. and Europe. Learn more
Industry, Powered By The Sun: Heliogen HelioHeat
Time - November 19, 2020
Creating the tons of steel and concrete we use to build our world requires a massive amount of heat—and most of it comes from burning dirty fossil fuels. HelioHeat cleans up that process by using the power of the sun. Learn more
Leader In Organic Gardening Back To The Roots Raises New Round Of Financing To Fuel Rapid Expansion Into The Seed Packet Category
PR Newswire - October 22, 2020
Back to the Roots, the nation's fastest growing organic gardening company, has closed a new round of financing to fuel the rapid growth of its line of 100% U.S. grown seeds. The capital will be used to scale up national distribution and marketing for the seed packet line, as well as support the continued growth of its small-space gardening kits. Learn more
Bill Gross, 1990s Dotcom Trailblazer, Is Now Betting on Green Energy
Wall Street Journal - October 6, 2020
The pandemic, by decimating oil demand, crashing prices and challenging the economics of some fossil-fuel projects, has accelerated some industry moves toward low-carbon energy. In Mr. Gross’s view, it has also leveled the playing field for green energy’s drive to displace fossil fuels. Learn more
Aligned In Mission And Melons, Caribe Juice Acquires WTRMLN WTR, The Pioneer In Cold Pressed Watermelon Juice
PR Newswire - September 18, 2020
Caribé Juice, a minority-owned business, has acquired WTRMLN WTR, a female-founded company with a mission-forward brand and product portfolio. Caribé Juice is committed to continuing to advance the Drink Clean mission of WTRMLN WTR. Learn more
Two Founders Go From Growing Mushrooms In College To Building Out A National Brand
Forbes - January 31, 2020
Back to the Roots—famous for their grow-your-own-kits— is going mainstream. This February, the Oakland-based company is launching kits in 2,300 Walmarts across the US. Learn more
Secretive energy startup
backed by Bill Gates achieves
solar breakthrough
CNN - November 19, 2019
Heliogen, a clean energy company that emerged from stealth mode on Tuesday, said it has discovered a way to use artificial intelligence and a field of mirrors to reflect so much sunlight that it generates extreme heat above 1,000 degrees Celsius. Learn more
Energy Vault raises $110 million from SoftBank Vision Fund as energy storage grabs headlines
TechCrunch - August 14, 2019
Imagine a moving tower made of huge cement bricks weighing 35 metric tons. The movement of these massive blocks is powered by wind or solar power plants and is a way to store the energy those plants generate. (TechCrunch, 8/14/2019). Learn more
Energy Vault uses cranes powered by renewables to lift giant bricks into a tower.
Fast Company - April 8, 2019
When the sun isn’t shining or the wind isn’t blowing, lowering the bricks back down creates new energy. It’s one of Fast Company’s 2019 World Changing Ideas Awards winners. Learn more
Press Release: Nunbelievable Launch
PR Newswire - March 29, 2019
Tony Robbins, the world-renowned, peak-performance strategist and philanthropist, has announced the creation of Nunbelievable, Inc. A mission-based, direct-to-consumer baked goods company, Nunbelievable supports the work of soup kitchens and is a natural extension of Robbins' 30-year mission to end hunger in the United States. Robbins leads Feeding America's 1 Billion Meals Challenge, which has provided 420 million meals in the past four years alone and is on track to provide a half-billion meals this year. Learn more
Press Release: Idealab NY Launch
PR Newswire - February 19, 2019
Idealab, the leading technology incubator, and The Trillions Co., the breakthrough social innovation seed-stage investment company, today announced a partnership to launch Idealab New York, a startup studio that creates and launches startups in Food, Education, Media, and Manufacturing. Learn more
A startup selling mushrooms kits to millennials just got $4 million to expand further into Costco and Target
Insider - August 10, 2018
Before Alejandro Velez and Nikhil Arora founded Back to the Roots nearly 10 years ago, they were growing mushrooms in a fraternity kitchen at University of California, Berkeley. Learn more
Jane Chen: Be Courageous Because You Will Fail
Stanford Graduate School of Business - July 31, '17
The CEO of Embrace Innovations explains the most important skill for a successful entrepreneur. One out of every 10 babies in the world is born premature. One million die each year, many due to lack of warmth. Jane Chen, who earned her MBA in 2008, wanted to change that. “No baby should die from being cold,” she says. Learn more
Indiegogo Acquires an Agency to Expand Its Enterprise Business
AdWeek - June 1, 2017
Crowdfunding platform Indiegogo announced it has acquired its very own agency—Agency of Trillions—with the hope of expanding its enterprise crowdfunding division, which already counts Hasbro, GE and Whirpool as partners. Learn more
Man Who Survived a Terrorist Kidnapping, Cancer and The Bachelorette Becomes Successful Mushroom Entrepreneur
People - January 13, 2017
In 2009, Alejandro Velez had overcome a lot of obstacles to get where he was. The then senior at UC Berkeley had survived being kidnapped by terrorists while growing up in Medellín, Colombia, had beaten cancer and was just a few months away from beginning a lucrative career on Wall Street. Then an off-hand remark by a professor changed everything. Learn more
Why This Food Startup Says Hold the Technology
Inc. - January 28, 2016
With investors like Tony Robbins and Blake Mycoskie, this tiny startup is hoping to make a big change in the way Americans think about what they eat. Learn more
Inside The Hack Rod, The World’s First AI-Designed Car
Fast Company - December 1, 2015
The brainchild of the Primordial Research Project, this car is based on billions of data points plugged into generative-design software. Learn more
Idealab Founder Bill Gross' TED Talk 2015
TED - 2015
The single biggest reason why startups succeed. Learn more
Introducing, the Agency of Trillions
MAYA DESIGN: Notes from the FIeld - Jan. 8, 2014
You may have heard the news that MAYA Design has launched a brand new innovation firm, Agency of Trillions. My name is Deana Burke and I am Co-Founder and VP of Strategy at AoT. I can speak for all AoTers when I say we feel really blessed to be part of the MAYA family and really excited to continue the great work we are delivering for our clients. Learn more
MAYA Design Launches Innovation Firm, Agency of Trillions
PR Newswire - January 8, 2014
MAYA Design, Inc., (MAYA Design) announced today the launch of Agency of Trillions (AoT)—an innovation agency that combines the disciplines of storytelling and design to help organizations navigate the coming era of pervasive computing. Learn more